• Track
  • Optimise
  • Grow
  • An advanced affiliate tracking platform, customized specifically for the gaming industry.
  • Created by industry experts to withstand the pace and complexity of affiliate marketing in our industr.
  • Market leading software which can be adapted to individual client requirements.
We're working with
70+ clients
See them all here
Aspire Global
Betable
Betconstruct
Dragonfish
FSB

Who are RavenTrack?

Tracking is the glue that holds marketing and sales together in the online arena.

With serious experience as operators and affiliates, the RavenTrack team have created an industry leading platform that provides reliability, accuracy and a superior user experience.

  • Seamless integrations for fast solutions
  • Industry leading compliance technology
  • UK customer support whenever you need it

Raven in numbers

Knowing that the tracking platform you use is robust and reliable is vital.

Our numbers speak for themselves. No matter what size your brand or affiliate program may be, we have the solution available.

More about us

Revenue
generated

Optimise

Our UK support and development teams are on hand whenever you need us, we work to short turnaround times for all queries, so we don’t keep you waiting, and most importantly, so you’re happy with your RavenTrack experience.

We’re able to offer bespoke functionality and are happy to investigate any of your tracking needs and third party integrations.

Our developers are best in class, with years of experience in software development and working with affiliates.

Grow

We understand that profitability is critical to the success of any brands marketing efforts. We make managing your budget and tracking the success of your campaigns a piece of cake.

We’ve experienced and explored the market, and created a product fit to serve the industry, based on the best technology and an agile development approach to continuously meet the demands of the ever-changing marketing landscape.

Our solutions

A few ways that we stand out

At RavenTrack, we know that every clients needs are different and they need a tracking platform that can be flexible.

Our migrations do just that. We work with you to make any migration from existing platforms as seamless as possible, keeping the affiliates at the forefront of every solution.

Gary Gregson
- Affiliate Director

“We have a large affiliate program that we want to migrate to RavenTrack, but we're worried about the effect on the affiliates and any lost data”

Their problems
  • Large amount of affiliate and player data in their old platform.
  • Concerned affiliates will be resistant to change.
  • Costs of running two platforms alongside each other.
Our solutions
  • Our migration solution ensures a complete remapping of players and affiliates, even keeping the same affiliate IDs where possible.
  • With over 40,000 affiliates already using RavenTrack technology, your affiliates will be familiar with how the platform works.
  • We offer flexible fees to ensure you are not paying for two platforms at the same time and wasting money that can be placed into your marketing.

With the ever changing regulations across industries, you can be confident that RavenTrack has you covered. Our compliance area, with document upload, time-stamping and easy to follow approval process - the hard work is done for you.

Tom Hooper
- Head of Compliance

“With ever changing industry regulations, we need a compliance tool that is within our affiliate program”

Their problems
  • No easy way to ensure affiliates are up to date with program terms.
  • Having to use a shared drive and email threads for compliance documents.
  • No easy way to edit and reupload compliant banners when regulations change.
Our solutions
  • Easy to amend and change Terms & Conditions in the system means affiliates are given pop-ups to re-accept terms on both program and brand level. You can even see exactly when the affiliate accepted.
  • Each affiliate has their own secure compliance area where you can request documentation. Each document is encrypted and stored on our secure servers.
  • Our Marketplace layout means you can recommend new banners and landing pages to affiliates, and easily edit pages without the affiliate needing to change any links.
With the ever changing tracking across multiple industries, it’s important your tracking platform moves with the times. RavenTrack can create unique tracking features to suit your way of working.

Oliver Gray
- PPC Manager

“Using multiple partners means we need a platform that is flexible and works with parallel tracking”

Their problems
  • Current platform only works with standard tracked links.
  • We need to implement parallel tracking for our Google Ads.
  • The need to implement has been a nightmare.
Our solutions
  • Both standard tracking and dynamic parameters are standard within our platform.
  • Our easy to follow guide for providers allows parallel tracking within RavenTrack.
  • We work with your provider to help implement pixel tracking.
Reporting is the key element to any program. You need information instantly in an easy to digest format. RavenTrack provides a large amount of reports, suitable for all industries.

Michael Linton
- Chief Analyst

“Having the ability to view data instantly and also the option for in-depth reporting via API feeds are vital for business growth.”

Their problems
  • Reports were not able to show them how our traffic has performed.
  • Affiliates didn’t want to log in too all their programs every day to get their data.
  • Only want to show certain columns to our advertisers.
Our solutions
  • In-depth reporting, such as player, affiliate, and resource give all information required.
  • Our API access allows affiliates access to their data without logging into your program.
  • Configurable reporting allows you to be as transparent as you like with your advertisers.

Gary Gregson - Affiliate Director

“We have a large affiliate program that we want to migrate to RavenTrack, but we're worried about the effect on the affiliates and any lost data”

Their problems
  • Large amount of affiliate and player data in their old platform.
  • Concerned affiliates will be resistant to change.
  • Costs of running two platforms alongside each other.
Our solutions
  • Our migration solution ensures a complete remapping of players and affiliates, even keeping the same affiliate IDs where possible.
  • With over 40,000 affiliates already using RavenTrack technology, your affiliates will be familiar with how the platform works.
  • We offer flexible fees to ensure you are not paying for two platforms at the same time and wasting money that can be placed into your marketing.

Tom Hooper - Head of Compliance

“With ever changing industry regulations, we need a compliance tool that is within our affiliate program”

Their problems
  • No easy way to ensure affiliates are up to date with program terms.
  • Having to use a shared drive and email threads for compliance documents.
  • No easy way to edit and reupload compliant banners when regulations change.
Our solutions
  • Easy to amend and change Terms & Conditions in the system means affiliates are given pop-ups to re-accept terms on both program and brand level. You can even see exactly when the affiliate accepted.
  • Each affiliate has their own secure compliance area where you can request documentation. Each document is encrypted and stored on our secure servers.
  • Our Marketplace layout means you can recommend new banners and landing pages to affiliates, and easily edit pages without the affiliate needing to change any links.

Oliver Gray - PPC Manager

“Using multiple partners means we need a platform that is flexible and works with parallel tracking”

Their problems
  • Current platform only works with standard tracked links.
  • We need to implement parallel tracking for our Google Ads.
  • The need to implement has been a nightmare.
Our solutions
  • Both standard tracking and dynamic parameters are standard within our platform.
  • Our easy to follow guide for providers allows parallel tracking within RavenTrack.
  • We work with your provider to help implement pixel tracking.

Michael Linton - Chief Analyst

“Having the ability to view data instantly and also the option for in-depth reporting via API feeds are vital for business growth.”

Their problems
  • Reports were not able to show them how our traffic has performed.
  • Affiliates didn’t want to log in too all their programs every day to get their data.
  • Only want to show certain columns to our advertisers.
Our solutions
  • In-depth reporting, such as player, affiliate, and resource give all information required.
  • Our API access allows affiliates access to their data without logging into your program.
  • Configurable reporting allows you to be as transparent as you like with your advertisers.

Our services

We’ll make setting up for you a breeze

Testimonials

Check out what our clients have to say

“Our program has gone from strength to strength”

“Since migrating to RavenTrack, our program has gone from strength to strength. It’s not only the ease of use of the technology, but the features available mean our affiliates are able to promote our brands seamlessly and effectively, while providing them a large range of commission possibilities.”

Eliot Jacob
Betfred - Head of Affiliates

BetFred
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QuinnBet
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Bingo All Stars
Dukes Partners
MRQ
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Mithi Affiliates
Game Tech
PDM Affiliates
Playingo
Prize Affiliates
Scorching Affiliates
Royal Valley
Top Affiliates